By Cheryl Mack - Marketing Coordinator at Gauge Mobile
Innovation for the new BlackBerry 10 didn’t stop at the device. The creative minds at BlackBerry and their agency Maritz wanted to give people the ability to really get a hands-on experience with the phone as well as its’ bold new OS. They also wanted to draw attention to one of the technological edges the Z10 has over the iPhone – Near Field Communication or NFC.
The Keep Moving Tour campaign was rolled out across the country almost immediately after the launch of the Z10. Featuring BlackBerry-branded vans equipped with a giant, completely functional Z10, doors that open up to reveal an NFC game board, and a seating area inside with the latest devices in both black and white. The vans didn’t take long to garner plenty of attention from people on the street curious to see what the BlackBerry 10 is all about.
By Cheryl Mack - Marketing Coordinator at Gauge Mobile
There are plenty of resources out there for building the latest and greatest mobile landing pages but here are the top 5 things you need to know regardless of which one you choose to use.
1. Make sure that no ‘pinching and zooming’ is necessary: The main view of your page should feature elements that are large enough to be immediately legible. The user should not have to pinch and zoom around the page to see the content clearly.
By Cheryl Mack - Marketing Coordinator at Gauge Mobile
It might seem obvious, but a lot of companies forget how easy it can be to establish a mobile presence, using content that they already have. Even big brands that might have the budget to build custom pages, forget about these simple alternatives for connecting with consumers on the go. If you don’t have a big budget for mobile, that doesn’t mean you can’t provide customers with a positive mobile experience. Consider using one of these social channels as the destination for your mobile traffic.
By Cheryl Mack - Marketing Coordinator at Gauge Mobile
A staggering number of QR codes are still leading to non-optimized sites. In fact recent research from Nellymoser showed that one out of every three scans are not leading to websites optimized for mobile. Which is significant considering Arbitron and Edison Research suggest that 2.75 million Americans are scanning QR codes on a regular basis.
A mobile optimized website is a website that is designed specifically for smartphones, not a desktop computer. Mobile screen real estate is smaller and must be used much more strategically. Why is this important? The simple answer is; because poor experiences don’t convert customers. When viewers visit a website on their smartphone that is not mobile optimized, they will go elsewhere. According to Google Mobile Stats, 40% of people will go to a competitor.
That being said, just having an optimized site may not be enough if the information provided is completely irrelevant to the user at the time of scanning. Figuring out what information the consumer is looking for can be difficult. Let’s take a look at some of the reasons people scan QR codes.
By Cheryl Mack - Marketing Coordinator at Gauge Mobile
- Packaging
Picture this: A customer goes into a Best Buy to buy new speakers and ends up standing in front of a rack of different brands and options – they are overwhelmed and have no idea which one would be best for them.
At first they might read the box to identify which features matter. They might look for a sales rep but one may not be available and they don’t want to feel pressured. This is where retail marketing comes in.
By Cheryl Mack - Marketing Coordinator at Gauge Mobile
Thinking about including a QR on your product packaging? Want to be sure people actually scan it?
If you’re simply not getting the level of interaction you are looking for from your QR code, it may be because consumers are not recognizing its purpose. Consumers are willing to adopt new technologies but marketers must deploy them in such a way that they are understandable and easy to use. Here are some ways you can improve your scan rate.
Include a Call-to-Action – tell them what they should do with this code.
By Cheryl Mack - Marketing Coordinator at Gauge Mobile
I recently spent some time at future shop picking out a new TV for my parents, and I noticed that a lot of the products had QR codes on them. I was curious as to how consumer electronics companies were using them, so I took the time to go back and scan a few. Following are just a few examples.
Good job (A-):
HP OfficeJet Pro 8600 Printer
While they do lose points for putting the QR code on the bottom of the box – I have to give them credit for being one of the few to provide great visual guidance as to what to do with the QR code. The phone beside the code lets people know that you need your smartphone, and the text lets you know what you get after you scan.
