This August Montreal streets are going digital. Astral Out-Of-Home is launching a beautiful new product: Digital Columns, equipped with 72” HD LCD screens. The units will feature RSS feeds as well as NFC/QR Code tags allowing the advertiser to deliver live-time content, engaging offers and an opportunity for 2-way dialogue with the consumer. Using Scanvee the NFC tags could deliver tailored offers based on location, time of day and consumer device. Astral has lead the charge in Out-Of-Home advertising with many innovative products and we are proud to be working with them on this initiative.