Mobile Innovation Is Key To Success

Over the last 18 months we’ve had the privilege to work closely with Newad and have been previewed to their innovative approach to advertising; through mobile, experiential and traditional channels. Very happy to see their efforts acknowledged in today’s Financial Post article: growing through Mobile Innovation.

NFC and QR codes allow them to bring online-like click-through metrics to the out-of-home environment: “People actually interacted with our advertising properties rather than just reading an ad that was put up. It’s also easy to track that interaction for follow-up and gauge how much attention you’re really getting,” Jerrid Grimm, vice-president, client service at Newad.